Selling a B2B platform involves a complex customer buying process. This is compounded by fierce competition in the same product category. The longer, more complex, sales cycles is why enterprise sellers are often on high-earning potential compensation packages with longer crediting windows for quota performance. B2B Enterprise sellers end up having to be multiple roles in one person, including a consultant, a researcher, a salesperson, a project coordinator, a negotiator, and a trusted advisor. This is where the power of top talent and a sales pod really drive landing new deals and repeat business.
Simplified enterprise selling cycle
Consultancy rating: 5/5